Strategy as design
The design lens
The design lens build on two different principles. The first is that managers are, or should be, rational decisions makers. The second is that they should be taking decisions on how to optimise economic performance of their organisations.
Are that what managers do then?
Most managers would probably agree that that is they way that they are to do. The principle of economics and the guidelines provided by the decision sciences support and feed the notion that this is what strategic management is all about. Never the less managers are sometimes comtrolled by other factors.
The rational choise
The rational choise is based on the considerations of the consequences and therefore the ‘anticipations of the future effects of possible actions’. The implication is that managers should be able to weigh the benefits and disbenefits of different strategic options on the basis of evidence that informs them of likely outcomes of decisions they make.
What the future brings is hard to tell
When all comes to all I believe being a good manager comes from the manager who knows his market. I is sometimes hard to tell wether some specific strategy will work in the future, which is why, some of this must have to do with second guessing the future.